With 15 years experience in the fashion industry, designer Lauren Bradley set out to create a skincare line that would heal skin naturally.
Initial success came with the stamp of approval from LA celebrity facialists, prompting Lauren to seek out rebranding in order to take her business to the next level.
After testing her products, we found them to be a delicate balance of edgy and earthy. The identity needed to be minimal but incorporate her floral silhouette paintings without feeling too feminine or "crunchy."
Unexpected treatments were applied to her black & white drawings to create a juxtaposition that would be visually striking yet sophisticated.