Primary Purlieu, Ltd.
Copywriter & Brand Storyteller.



DELIVERABLES:
CREATIVE DIRECTION
BRAND IDENTITY
COLLATERAL DESIGN
WEB DESIGN


COLLABORATORS:
DIANE LIEU


PHOTO BY:
DIANE LIEU




The Problem

After leaving an in-house role in early 2018, Diane Lieu needed to craft a portfolio that showcased not only her capabilities but also honed in on future ambitions and dream projects.

Transforming from an occasional freelancer to a bonafide creative strategist required streamlining and polishing both logistics elements like invoices but also her website portfolio.







The Solve

Working closely with Erin to discuss aesthetics, functionality, and possibilities, an entirely new visual identity was created that perfectly encapsulated both the whimsical style of Diane’s brand, but also her innate storytelling abilities.

The end result sparkled with potential and left room to grow, ideal for an emerging studio.











































































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