Flower by Drew
Lifestyle Brand by Drew Barrymore.



DELIVERABLES:
PRINT PRODUCTION
PROJECT MANAGEMENT

 
COLLABORATORS:
LEIMAN CHAN


PHOTO BY:
MARC TRAN




The Problem
—
Drew’s team needed a small batch print run of complicated business cards with four different fronts & backs, each version with unique Pantone colors, and required a colored core.

A complex and highly specialized print job that required many considerations for production from silkscreen to letterpress, foil stamping and lithographic printing.






The Solve
—
Due to the exacting design and minimum order requirements, many print avenues were explored. It was a multi-layered solution to print digitally on a textured, uncoated stock and finish with custom painted sides.

Pre-press adjustments were made to ensure color accuracy resulting in a luxurious and brilliantly colored card, maintaining AfterAll’s design integrity, while also minimizing production costs.








 










Taking something from the screen to reality is a work of translation and alchemy.

We explore the avenues best suited for each project, producing high quality & bespoke solutions – managing timelines and budgets all the while.






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