Lacking an online presence meant Lisa was missing out on speaking opportunities as well as avenues to grow her nutritional business. She needed a place to direct new clients that would educate and excite them while also demonstrating her offerings.
We delved into her client base and target market, making sure to include elements of her vivacious and easygoing personality into her brand identity.
As her client base was largely in Orange County, California, we centered the visuals around citrus and doubled down with a lemon which played into the "make lemonade" upbeat attitude of her practice, but also spoke to the Mediterranean diet that she often referenced in her work.
The result was fun yet approachable, appealing to the older senior demographic as well as millennial aged marketers that might book her for an event.