Annette Lanzarotta created Hera Collective L.A. as a way to promote local talent and artisanship but lacked a core visual identity for the collective itself.
It needed to speak to the individual expression and varied creative backgrounds of the many artists but also feel cohesive and coherent for their yearly holiday marketplace.
What started as individual treatments for the first three years of Hera Holiday Marketplace eventually expanded to a complete brand overhaul in 2020.
We kept the logo classic & minimal, allowing flexibility in adding highly expressive typography throughout future social, email & newsletter campaigns. The fluidity of Hera’s new identity continues to celebrate the idea of re-invention and an evolving spirit.